Sorting good from bad
on the internet.
Music today. The whole web in time. Decided not by us — by each family for itself. Sortr is a long project to help people light up what's good and quietly leave the rest behind.
Music is the proof that this works.
Sortr Music is the first place we're putting the mission into practice. Parents pre-approve every song their kids can hear — across Apple Music and Spotify — and families build their library of clean songs together.
It's narrow on purpose. Solve sorting in one place, learn what works, then move outward.
Family-by-family choice
Each parent decides what's appropriate for their kids — not us, not a single algorithm.
Catalogs you already trust
Works with Apple Music and Spotify subscriptions you're already paying for.
Real product, in real homes
Pre-approval, real-time activity, family sharing — shipped, in production, on the App Store.
Every clean piece of content gets lit.
Years ago we shared a concept on the Sortr YouTube channel called Project Light. The idea is simple: each piece of content people recognize as good gets lit up — like a pin lights up Pinterest, but for what's clean. Bit by bit, the lit web grows.
That's how a sorted internet starts. Not by taking things down. By lighting up what's good and letting it gather.
The mental model
- Light something up — a song, an article, a video. You vouch for it.
- A network forms — clean content gets surfaced, found, and trusted.
- Families opt in — each home decides what counts as lit for them.
“The Son of Man will send out his angels, and they will gather out of his kingdom all things that offend and those who do iniquity.”— Matthew 13:41
Most readings of this scripture focus on people. Look closer: all things that offend. Not just people. Things, too.
Sortr takes that idea seriously. There is a long, patient work to do — separating what is good from what is not, in our music, in our feeds, in our families' homes.
We're not here to censor. We're here to gather. To make it easy to find the lit corners, and easy to leave the rest.
We can't promise dates. We can promise direction.
These are not roadmap commitments. They are the kind of futures this mission could open up if enough people pull in the same direction. We say it out loud so people who care can know what they're lining up behind.
Devices that show the lit web
Phones, tablets, and computers that only see what families have chosen to see.
A web sorted by the people who use it
Not a single censor. A web where each family draws its own line and shares its choices with families it trusts.
Networks built for clean content
Servers — eventually whole data centers — that host only the lit web. Predictable, durable, and private.
Endorse the mission.
If this resonates, leave your email. We'll send the occasional update — and we'll know there are people pulling for this.